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Unison, the public sector union that represents 1.3m members, has a new advertising campaign that perfectly sums up its attitude and that of all unions. On one, there are two pictures. The lower one portrays a lioness resting its head on a small cub, with the phrase “Speaking one-to-one” because (says Unison) “When we’re helping or advising individual members, we prefer the more friendly… approach”. By comparison, Unision feels that “when we talk we need people to listen”, so the top picture, with the caption “Speaking for 1.3 million members”, shows a vicious, snarling lioness. The two images which Unison ...