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Every so often I'm relieved to find that whatever mistakes I may make, someone else has just made a far more expensive one. This happened this afternoon, when I started to see people complaining about the new London Olympics logo, which has cost £400,000 and, erm, polarises opinion. In that everybody seems to hate it, apart from miscellaneous celebs and politicians at the launch. It's all about opportunity, inspiration, excitement and connecting with young people. Right. I know just enough about marketing and young people to guess where they've gone wrong. The logo is indeed very vibrant, colourful ...